NASCAR

We had the privilege of overseeing the art direction and set decoration for this re-enactment short for NASCAR's 75th anniversary. Our goal was to re-create the iconic meeting that took place at the Streamline Hotel in Daytona Beach, Florida. This significant event marked the founding of NASCAR, with Big Bill France, portrayed by David Koechner, at the helm. The short aired ahead of the 2023 Daytona 500 on Fox Sports 1, which captivated an audience of over 8 million viewers.