Disco Cups

7,229

SCREENS

388 DMB

529 LOCATIONS

Objective

Create promotional items for cinemas to compliment Renaissance: A Film by Beyoncé.

*Onni Creative and the promotional items shown are not affiliated with Beyoncé, The Renaissance Tour or Beyoncé music or brand.

Solution

Produced a 20oz disco ball cup to compliment the concert aesthetic & fans’ attire.

Benefits

Create a bar activation for additional revenue.
Interaction between movie-goers.
Increased social impressions.

Direct Impressions

42,840

In-Direct Impressions

7,056,000

Participating Circuits

D'Place Entertainment, Epic Theatres, Metropolitan Theatres, Regal and Independent Theatres Nationwide

Assets

On-Screen (pre-show), :15 Merchandiser, Video Walls, Marquees, Digital Poster Cases, Customer Facing POS, Social Media, Websites, Newsletters, Point-Of-Sale

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