Friendship Bracelets
1,038
SCREENS
540
DMB
46
LOCATIONS
Objective
Create promotional items for cinemas to compliment the Taylor Swift: The Eras Tour title. *Onni Creative and the promotional items shown are not affiliated with Taylor Swift, The Eras Tour or Taylor Swift’s music or brand.
Solution
Produced two different friendship bracelet designs, so fans can swap bracelets per Taylor Swift concert tradition.
Benefits
More time spent in lobby.
Interaction between movie-goers.
Additional revenue around concessions.
Increased social impressions.
Direct Impressions
35,000
In-Direct Impressions
6,526,520
Participating Circuits
Allen Theatres, Emagine Entertainment, Metropolitan Theatres, MJR Theatres, Odyssey Entertainment, Roadhouse Cinemas and Independent Theatres Nationwide
Assets
On-Screen (pre-show), :15 Merchandiser, Video Walls, Marquees, Digital Poster Cases, Customer Facing POS, Social Media, Websites, Newsletters, Point-Of-Sale
