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Trolls Band Together

3,488

SCREENS

1,507

DMB/POS

406

LOCATIONS

Objective

Place Trolls Band Together concessions product into theatres nationwide using limited subsidy.

Solution

Created different B2B marketing strategies for a successful program.

Benefits

  • Increased title awareness.

Direct Impressions

1,034,830

In-Direct Impressions

60,424,770

Participating Circuits

B&B Theatres, Golden Ticket Cinemas, Emagine Entertainment, EPIC Theatres, Marcus Theatres, Maya Cinemas, Metropolitan Theatres, Mitchell Theatres, MJR Theatres, National Amusements, Premiere Cinemas, Regency Theatres, RCE Theaters, Southern Theatres, Tristone Cinemas and Independent Theatres Nationwide

Assets

On-Screen (pre-show), :15 Merchandiser, Video Walls, Marquees, Digital Poster Cases, Social Media, Websites, Newsletters, 166k Trays, 73k Cups, 175k Bags, 83k Tubs

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