Sonic, Tails, Knuckles and the rest of the gang are back for the third installment of the Sonic the Hedgehog series. Facing a new mysteriously powerful villain, the team will have to forge unlikely alliances to defeat him. Check out our 5 Sonic 3 activations that will have moviegoers running at supersonic speeds into your cinema!
Digital Activation
Host a question series in your Instagram/Facebook Stories asking followers about their favorite SEGA games. The nostalgia will have followers responding with the likes of Sonic, Vectorman, Mortal Kombat, and more. Repost the best responses, pairing them with classic game graphics and fun animations to create an interactive, retro-inspired experience. This activation taps into fan nostalgia while generating excitement for Sonic 3.
Found Family Combo
Celebrate the theme of Sonic’s found family by offering a special combo deal perfect for both biological families and found families. Feature a unique combination of popcorn, soda, and candy, packaged in Sonic 3-themed concession vessels. Be sure to grab your Sonic 3 concession vessels to immerse families in the world of Green Hills and beyond. This combo encourages groups to bond over the film while enjoying exclusive merchandise that ties into the adventure.
Sonic vs Knuckles Icees
Add some extra fun to premiere night with a friendly competition between Sonic and Knuckles! Offer blue ICEEs for Sonic fans and red ICEEs for those cheering on Knuckles. Track sales of each flavor throughout the night and build excitement by announcing the winner on your social media channels. Encourage moviegoers to follow your accounts for updates and to see which character claims victory. This playful rivalry not only drives concession sales, but also boosts engagement on your social platforms.
Themed Concessions
Create your own “Sonic Chili Dog” to celebrate Sonic’s favorite food! Create mocktails for kiddos to enjoy that feature the main character’s colors (ex. Sonic - blue, Knuckles - red, Tails - orange, Shadow - black, etc.). Create a limited time special to encourage moviegoers to catch this deal before it zips away!
Video Content
Bring some Sonic flair to your social media with a fun TikTok or Instagram Reel! Film a creative scene where an ICEE spills or popcorn scatters across your cinema floor, paired with the iconic sound effect of Sonic losing his rings. (Use this audio and create something fun). Get creative and have fun thinking of funny ways to “lose rings” in your cinema!
Sonic the Hedgehog 3 premieres December 20th, so your cinema has plenty of time to plan digital content, stock up on themed concessions, and craft special food and beverage offers! We can’t wait for this one to zoom into your cinemas!
Interested in more film activations & fun content? Check out OC’s Promotions & Digital Content Calendar! Find more information here.
Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz.
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