The world waited 24 years for a sequel to the beloved Gladiator. Here at Onni Creative, we’re excited for the same action + drama with some new faces, like Pedro Pascal and Denzel Washington, in this new installment of Gladiator II. Check out our 5 Gladiator II activations below that will make moviegoers say, “Olive Your Cinema!”
I. Toga Party 🎉
Host a toga party in your cinema! Encourage moviegoers to wear their olive leaf crowns, bedsheet togas, and gladiator garb. Have a few games (ex. the statue game, who can stuff the most grapes in their mouth, etc.). Create a special wine flight only for purchase during the party! Play ambient harp music and Roman fanfare in your lobby to set the mood!
II. FB/IG Quiz❓
Via IG/FB Stories, create your own “Which Roman God/Goddess Are You?” quiz. Using the Poll function, ask questions like “Would you rather wield lightning, have shoes with wings, or be the best hunter in all of Rome?” This fun, interactive content is perfect to increase your engagement and buzz for Gladiator II.
III. Hire Your Own Gladiators ⚔️
Hire local actors to play an emperor, gladiator, or Roman god at your cinema. Allow patrons to take photos with actors and encourage them to post to their social media accounts and tag your cinema. Have the actors interact with moviegoers to immerse them into the world of Gladiator II.
IV. Concessions Deals 🍿
Create concessions deals with your Gladiator II premium items and your cinema’s concessions. Start with a soda + popcorn combo with a Gladiator II cup topper and plus up deals with candy, Gladiator II popcorn buckets, ICEES, etc. Name your deals: “The Hero Package,” “The Gladiator Package,” and “The Emperor Package” to stay on theme.
V. Photo Op 📸
Create a Gladiator II photo op in your cinema lobby. Design an area with a colosseum backdrop, DIY your own columns, and purchase fake ivy. Include props like swords, shields, and the Emperor’s crown for moviegoers to take silly photos while staying on theme. Ask patrons to post to their social media accounts, tag your cinema, and use the hashtag #GladiatorIIat[YourCinemaName]. Repost your favorite photos to your cinema’s social media accounts.
VI. Ancient Rome Trivia 🏛️
Host an Ancient Rome trivia at your cinema’s associated bar or restaurant. Include questions about mythology, daily life, and wars that classical history buffs will love! Create cocktails with a unique Roman twist like “Minerva’s Martini” or the “Emperor’s Elixir” to continue the theme! And, of course, create wine specials! 🍷
Ridley Scott’s Gladiator II hits cinemas on November 22nd. Start planning your activations today to create fanfare for Gladiator II at your cinema!
Interested in more film activations & fun content? Check out OC’s Promotions & Digital Content Calendar! Find more information here.
Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz.
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