7 Marvel-ous Thunderbolts* Activations To Add A Spark to Your Cinema! ⚡
- Onni Creative
- Mar 24
- 3 min read
On May 5, an unlikely group of antiheroes will assemble with the release of Thunderbolts*! Join this band of questionable heroes as they unite against new enemies in the latest Marvel adventure. With fans already buzzing about the new addition to the franchise, now’s the perfect opportunity to enhance their visit with our 7 activation ideas designed to transform a regular cinema visit into an unforgettable experience.
Multiverse Series Punch Card 🎟️
Catch up on all of the Marvel lore with an epic movie marathon. Whether you screen the most recent releases or journey further back to include more plot relevant films, fans will be excited to prepare for the newest entry into the franchise. Elevate the viewing experience further with an exclusive punch card program. Instead of cramming all the films into a single day, extend the marathon across a couple of weeks. Each time a moviegoer attends a screening, they get their card stamped. Complete the series and earn a ticket to see Thunderbolts* opening weekend!
Anti-Hero Cosplay 🦸
Invite guests to embrace the film’s rebellious spirit by cosplaying as their favorite Marvel anti-heroes. Thunderbolts* features a team of unlikely antiheroes, making it the perfect opportunity to encourage moviegoers to dress up in support or showcase their love for an even more obscure Marvel villain-turned-hero. Share your favorite cosplays on your cinema’s social media!
Thunderbolts* Trivia 🤔💭
Boost engagement on your cinema’s Instagram with interactive Thunderbolts* trivia. Create IG Story polls asking questions such as “Where did the Thunderbolts ‘heroes’ first appear in the MCU?” or “What are the characters’ ‘real’ names?”.
For a more interactive, pre-show experience, create a Kahoot! trivia game featuring similar questions. Display it on-screen, allowing moviegoers to test their Marvel knowledge before watching the newest film.
Thunderbolts-Inspired Drink Flight 🍷
Craft a Thunderbolts-themed drink flight featuring beverages inspired by the film’s characters. Offer beer, wine, or cocktail options with creative names that reference the team members. Marvel fans will appreciate the thoughtful connection to the film, while the curated menu will attract more patrons to your cinema bar – it’s a win-win!
Heroes v. Villains Photo-Op 📸
Celebrate the blur between heroes and villains in Thunderbolts* with an engaging photo-op in your cinema lobby. Set up a themed photo station split down the middle with superhero props and villain props –either purchased online or created from printed templates attached to sticks. Your moviegoers will love the chance to capture memorable group photos before or after the film. For a special touch, consider using a Polaroid camera that allows guests to take a physical picture home with them for a great memento.
Employee Costume Contest 🥇
Put a twist on cosplay with an employee costume contest! Encourage staff to dress as their favorite Marvel character, and set up a Penny Wars voting system at the register where moviegoers can vote for their favorite costumes. Donate the proceeds to charity and reward the employee with the crowd favorite costume. This idea creates a triple win: employees receive recognition, proceeds support a good cause, and you’ll create excellent content for your cinema’s social media!
Fan Art Showcase 🖼️
Unleash your community’s creativity with a fan-driven supersuit design contest! Invite moviegoers to submit their original superhero costume concepts and display their artwork in your cinema lobby. Share the submissions to your cinema’s social media account and declare the design with the most likes as the winner! Feature the winning design on your account to generate excitement for both the contest and the film.
We hope these Thunderbolts* activations kill with moviegoers. Thunderbolts* storms into cinemas soon— be sure to prepare now to maximize excitement around the release this May.
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