8 It Ends With Us Activations That Will Blossom 🌼 at Your Cinema

On August 9, the romantic drama It Ends With Us, arrives in cinemas. The film, based on the book of the same title, is a bestseller written by famous author Colleen Hoover. The book has gone viral on TikTok (Hoover’s hashtag has over 2 billion views) and has been read by book clubs all across the country. With recent cultural powerhouses like Barbie and The Eras Tour taking the world by storm, it would be misguided to ignore this film which aims to provide a representative and uplifting shared space amongst women + booklovers. OC has 8 It Ends With Us activations, so your cinema can be a part of the success of this woman-driven project and contribute to the creation of an empowering environment that this film seeks to create.

1. Paper Flowers Station 💐

Create a station in your lobby where guests can make paper flowers like Lily’s flower shop “Lily Bloom’s.” Get different colors of paper and print out instructions (like these ones) on how to make origami flowers. The making of these flowers can be a bonding experience for couples and friends that will enhance their experience at the cinema.

2. Themed Drink Menu 🍸

Create a drink menu inspired by Lily’s flower shop. Lean into floral names like a Rose Blossom Martini or Lavender Lemonade. Bonus points if you can recreate the floral aroma with each drink!

3. Group Sales 👭

Promote group sales to local book clubs. For example, offer a free bottle of wine with a purchase of 5 or more tickets or offer to host the next book club in exchange for a discount on tickets or concessions. It Ends With Us is a massive hit in book clubs and tapping into this community can bring a whole new demographic of people into your cinema.

4. Partnering With Your Local Bookstore Or Library 📚

Partner with your local library or independent bookstore to reward readers. For example, when someone rents/buys It Ends With Us or any Colleen Hoover book, they will be entered in a raffle for 2 free tickets to the film. Or, reward those that sign-up for a library card with a free medium popcorn!

5. Book Swap 🔄

Host a book swap of different Colleen Hoover books. Here, customers can have a hub to exchange their favorite books by the woman herself. This activation will create a great sense of community among Colleen Hoover readers. In addition, filming the book swap can be great content for social media, especially TikTok (where the book rose to popularity). Use some viral hashtags like #booktok or popular sounds to potentially increase the reach of your content, such as the following:

• My Tears Ricochet by Taylor Swift (as heard in the film’s trailer)

• Books Audio

6. Partner With A Local Women’s Shelter 🤝

Reach out to your local women’s shelter to ask their needs and how your cinema can best partner with them. For example, donate money from ticket sales of the film or host a clothing or goods drive. This activation will give customers a sense of pride as they help their community while also supporting your cinema.

7. Wear Your Floral Print 🌸

Encourage your audience to wear their floral print clothing for screenings of the film. These screenings will create a bond between audience members and make for great photo opportunities. Make sure that guests tag your cinema social media handles when they post!

8. Photo Op 📷

Create a photo-op using a flower backdrop, such as this one or one of your own creation. Patrons can then take photos with their friends and loved ones on their phones and post it to social media. This beautiful photo op can enhance the cinema experience by giving patrons something extra to do while creating a tangible reminder of their positive memories at the cinema. Make sure that guests tag your cinema in their posts or your cinema name is somewhere visible in the backdrop!

We are excited for the release of It Ends With Us on August 9 to experience a shared space where people feel empowered and create a connective experience for anyone that connects to this powerful story.

Interested in more film activations & fun content? Check out OC’s Promotions & Digital Content Calendar! Find more information here.

Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz. 

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