Not receiving enough audience feedback? Thinking about making some changes to your cinema, but not sure how your community will receive them? Want more audience insights in general? You need social listening! Below, we break down social listening, its importance, and how you can gain helpful and sometimes hilarious audience insights with this invaluable tool and OC’s Overheard Cinemas series.
What is Social Listening? 📱👂
Social listening monitors conversations about your cinema via social media platforms like Instagram, X, TikTok, Facebook, and even Reddit and Quora. There are SO many different social platforms and pockets of community on each. Cinephiles air their grievances and share their amazing experiences at cinemas all over the internet. Social listening observes these conversations in reference to your brand or your competitors.
Why is Social Listening Important? 📈
Well, you can cater your special events directly to your community. Through social listening you can see what titles and genres really resonate with moviegoers in your area. For example, if you determine through social listening that people in your area love horror titles year-round, create activations around those titles. Create a horror film series at your cinema, host quarterly horror movie trivia, create a curated horror cocktail list, and be sure to get premium items for new horror titles.
What’s the Difference Between Social Listening and Social Monitoring? 🤷
In short, social monitoring is reactive and social listening is proactive. If you want to know how your audience feels about your recent menu changes, social monitoring is for you. If you want to cater your menu to moviegoer preferences, then you need social listening. For example, if people in your region really love spicy food, create a spicy margarita for your cocktail menu or offer chili powder for moviegoers to throw on their popcorn.
Why Should I Use Social Listening for my Cinema? 🎬
To gain a deeper understanding of your audience. Social listening is a direct line into moviegoer preferences and opinions. Do moviegoers in your area love 3D movies or do they want more dine-in cinema options? Social listening accesses unfiltered thoughts, opinions, feedback, and conversations concerning your cinema to illuminate consumer attitudes and gain visibility into customer experience.
Your cinema can get a leg up on your nearest competitors by using social listening. Discover how consumers feel about your competitors, identify industry gaps, and leverage opportunities to differentiate your cinema.
What’s Overheard Cinemas? 🤭
OC’s series on Instagram and Threads about the hilarious and insightful thoughts from moviegoers across the US. It gives cinemas a taste of what observations social listening can provide with a fun twist. Check out some of our favorites below:
Social listening is an underutilized tool that can benefit your cinema! Start your social listening journey today to create an amazing experience for your moviegoers.
Ready to gain valuable audience insights? Check out our Custom Social Media Strategy services. Questions?
Email us at hello@onnicreative.xyz
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