Threads is the hottest new social media platform to hit the internet in the past year. This new platform opens a whole new opportunity for your cinema to connect with moviegoers and reach a new audience. Check out our tips on how to leverage Threads to engage moviegoers.
What even is Threads? 🤷
Threads, Meta’s version of X (formerly Twitter) has grown substantially since its inception on July 5th, 2023. The text-based app saw more than 100 million sign-ups in less than a week and continues to grow.
Don’t have a cinema Threads account yet? Download the app from the Apple App or Google Play Store and sign-up for Threads with your cinema’s Instagram account. (You need an Instagram account in order to create a Threads account.)
I've set-up my profile. Now what? 🤔
Determine your content strategy! Research accounts similar to your business or in your area. Don’t be afraid to start following accounts to see what’s popular in your pocket (exhibition) of Threads.
What should I start posting? 💡💭
Similar to X, Threads is designed to be casual and interactive, so use a friendly informal tone. Ex. What’s your go-to movie snack?
Use prompts to encourage engagement (ask questions or run polls).
Ex. Choose a movie snack: 🍫 or 🍬
Threads is a blend of X and Instagram, so use the best of both platforms; mix text with visuals.
Ex. Movie posters, BTS images, in-cinema promotions, event graphics, etc.
Posting 2-3 times a week is optimal. Don’t overwhelm follower’s feeds, but stay present on their feed and for the algorithm.
Bonus: Tailor a meme to the film industry or your region and share!
I've got my content down + I'm scheduling posts. 🗓️
Great! Start dedicating a chunk of time (ideally each day) to engagement. When accounts respond or comment on your content, respond. Keep engaging to build your community!
We hope these tips help you build a Threads account that builds your community + gets moviegoers into your cinema!
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